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THE WAR IS OVER
THE WAR IS OVER : welcome to 'a birds eye view' over the paradise island of Sri Lanka aided by the surround sound of the indian ocean. Divine Never seen before view of Sri Lanka captured from Seaplanes, Helicopters and Hot Air Balloons. From the East Coast to the West Coast with the divine percussion of tidal waves lapping on sand and rocks creating a paradisical orchestra throughout the big trip on the small island. This is the first ever documented aerial photography trip over Sri Lanka. Featured on National Geographic, Discovery Travel & Living and many other Travel Channels.
THIS VIDEO FEATURED ON THE HOME PAGE OF YOUTUBE IN JUNE 2006 and has OVER A MILLION VIEWS ON THE WWW.
Created for the Sri Lanka Tourism Board Cluster & funded for Tsunami Relief on the island by US AID.
Sri Lanka Small Miracle
Sri Lanka Tourism officially launched its new logo and tagline Sri Lanka Small Miracle with the ushering of peace in a new era.
Addressing the guests and media via a live feed from Temple Trees at the launch of Small Miracle at the BMICH, President Mahinda Rajapaksa declared 2011 as Visit Sri Lanka Year.
In keeping with this theme, a series of activities and events have been planned in 2011 to lure in more tourists to the island.
The President said: Having regained peace, my vision for development of tourism has become a reality. The rebranding is an integral part of the repositioning strategy of Sri Lanka Tourism, and comes at an opportune time with the dawning of a new era of peace in Sri Lanka, where there are much expectations and opportunities in the tourism industry.
Managing Director of the Sri Lanka Tourism Promotion Bureau Dileep Mudadeniya, said The objective of the Sri Lanka Tourism re-branding exercise was to create a single core idea that can change peoples perception of the country.
The challenge faced by Sri Lanka Tourism during the brand strategy planning session in 2006 was to find an idea that embraces the truth of the country, which is relevant to the potential visitor; then communicate that idea through every material item produced, thus establishing an integrated marketing communication approach, he said.
Sri Lankan tourism industry has a great potential in the future. In 2008 Sri Lanka Tourism was able to earn economic events worth around US$ nine trillion and we hope that in the future Tourism will be one of the major foreign exchange earning industry, Chairman of the Sri Lanka Tourism Promotion Bureau, Bernard Goonetilleke said.
